Users will soon have a new feature that allows them to lessen the quantity of AI-made media appearing in their timelines. This move comes as the company revealed that it now features over 1 thousand million AI-generated clips.
Pilot Phase and Launch
The new functionality is in a pilot phase over the coming weeks before a widespread release. This development aligns with a rise in AI content, driven by new AI video creators.
The Broader AI Trend
Studies have shown that nearly one in 10 of the fastest-growing video streams on a popular video site only show AI-generated videos. A considerable share of this output is classified as “AI slop”, a label for poor-quality, factory-style content that is typically absurd or surreal.
Based on user feedback that a lot of users enjoy content made with AI tools, ranging from AI artwork to science explainers, and we want to provide users the ability to see more or less of that, according to their own likes,” stated a company executive.
AI on the Platform
The platform announced that there are now over a billion videos on its network tagged as made with AI. Overall, in excess of 100 million videos are uploaded to the app daily, making AI content a limited percentage of its complete catalog.
Customizing Your Feed
Members will be able to decrease or raise the volume of AI content they watch by accessing the “manage topic” option in the app and selecting “AI-generated content”. Additional categories that currently be modified under the setting include current affairs, clothing, aesthetics, and choreography.
AI Disclosure Rules
TikTok’s rules require creators to identify lifelike AI-made content, and it prohibits harmful AI impersonations of public figures or emergencies. Any believable artificial content that is unmarked can be deleted under its terms of service.
Furthermore, the platform will now apply an AI-generated tag to content made using its proprietary AI systems, or flagged by an collaborative effort for recognizing content made by AI. This measure is designed to stop users from attempting to bypass the labeling process.
Responsible AI Funding
TikTok is additionally introducing a $2 million educational fund for specialists and institutions to develop educational content about using AI responsibly. This project will benefit non-profit groups dedicated to teaching coding and technology.
Moderation Strategy
The video-sharing app has justified its content review process, amid debate over intentions to cut jobs for numerous review team members in the United Kingdom. It is expected to reduce a significant number of roles in its user protection team in London, with labor groups and digital protection specialists raising concerns that humans are being replaced by AI moderation.
A company official explained that people-led review would remain essential, but automated tools can safeguard staff by removing the most graphic content before it has to be seen by humans. TikTok stated a notable drop in disturbing and violent content reviewed by human moderators over the last 12 months due to intervention by its automated systems.
It is vital to combine staff and AI to ensure user safety,” the executive stated. “We’ll have people as part of that process, but we additionally believe it’s very important to limit contact with dangerous material as rapidly, which is why a significant AI assistance is making a difference work at speed.”
